Funnels, Tracking & Integrations

I build and support funnels, lead capture systems, and integrations that connect marketing efforts to real outcomes. My focus is on creating clear conversion paths, reliable workflows, and clean structures that support lead generation and follow-through.

What I Build

Funnels & Landing Pages

Landing pages and funnels built to support campaigns, paid traffic, and lead generation. Designed with clear structure, strong calls-to-action, and focused user flow.

Forms & Workflows

Contact forms, registration flows, and intake processes designed to capture leads and support timely follow-up. Structured for clarity, reliability, and ease of use.

Tracking & Analytics

Basic GA4 event setup and tracking structure to support visibility into user actions, form submissions, and conversion activity.

Integrations

Connecting websites and funnels with CRM tools, email platforms, and workflows to ensure leads are captured, organized, and actionable.

Optimization

Clean builds with attention to performance, accessibility, and cross-device functionality. Focused on reliability at launch and long-term maintainability.

Featured Work

  • Platform: HighLevel / WordPress
    Type: Campaign Landing Page + Form Flow

    Project Overview

    Built a landing page and form structure to support event registration and campaign tracking, ensuring users could easily understand the event and complete registration.

    The Problem

    • Registration flow needed to be simple and clear

    • Users needed a direct path from campaign to sign-up

    • Follow-up process required structure

    My Approach

    • Designed a focused landing page with a clear CTA

    • Built form structure to capture key user information

    • Organized flow to reduce friction and confusion

    • Ensured mobile responsiveness

    Tracking & QA

    • Tested form submissions and user flow

    • Validated user experience across devices

    • Ensured readiness for basic tracking

    Result

    A streamlined registration experience that supports campaign traffic and improves clarity around event participation.

    What I’d Optimize Next

    • Add deeper conversion tracking

    • Test variations of CTA placement and messaging

    • Improve follow-up automation visibility

  • Platform: Website + CRM Integration
    Type: Form + Workflow System

    Project Overview

    Connected website form submissions to structured workflows to support faster response times and better lead organization.

    The Problem

    • Leads were not always routed efficiently

    • Follow-up timing needed improvement

    • Information capture lacked structure

    My Approach

    • Designed clear intake forms with required fields

    • Connected submissions to email and workflow systems

    • Structured process for consistent follow-up

    • Ensured usability for both users and internal teams

    Tracking & QA

    • Tested submission routing and notifications

    • Verified data flow between systems

    • Ensured consistency across devices

    Result

    Improved lead organization and response flow, supporting more reliable communication and follow-up.

    What I’d Optimize Next

    • Expand tracking for lead quality and outcomes

    • Improve automation logic for different scenarios

    • Continue refining user experience

How This Fits Into My Work

Funnels and integrations are built to support the full user journey — from first interaction to conversion and follow-up. I focus on making sure each step is clear, functional, and aligned with the overall goals of the project.