Grace Loftin
Web Designer & Digital Marketing Specialist
Hutto, TX • Open to Remote & Hybrid Opportunities
graceloftin01@gmail.com • (512) 986-2149
Portfolio: heygrace.squarespace.com
Professional Summary
Creative and conversion-focused Web Designer and Digital Marketing Specialist with 7+ years of experience building websites, landing pages, funnels, email campaigns, and branded digital experiences for nonprofits, ecommerce businesses, and growing organizations. Skilled in UX-focused design, digital marketing support, ecommerce content management, branding, and cross-functional collaboration. Experienced managing projects from concept through launch while supporting engagement, lead generation, and online growth.
Core Skills
* Website Design & Management
* Landing Pages & Funnel Building
* GoHighLevel (HighLevel CRM)
* UX/UI & Conversion Optimization (CRO)
* Email Marketing (Mailchimp & HubSpot)
* Shopify & Ecommerce Support
* Content Creation & Copywriting
* Google Analytics 4 (GA4)
* Basic HTML/CSS
* Canva & Adobe Creative Suite
* Social Media Content & Video Editing
* CRM Support & Digital Operations
* Project Coordination & Cross-Functional Collaboration
Professional Experience
Freelance Web Designer & Digital Marketing Support
Self-Employed | 2025–Present
* Designing and improving websites, landing pages, and branded digital experiences for small businesses and organizations
* Supporting clients with content updates, lead capture optimization, and digital marketing needs
* Building landing pages and funnels focused on engagement and conversion
* Creating branded graphics, web assets, and digital content for online platforms
* Managing multiple client projects independently while balancing timelines, communication, and creative direction
Fostering Hope — Communications Coordinator / Web & Marketing Lead
Austin, TX | 2021–2025
* Led website management, digital communications, and marketing support across campaigns, events, and community programs
* Designed and maintained landing pages, forms, and online resource hubs
* Built and optimized email campaigns supporting outreach, engagement, donations, and registrations
* Produced branded graphics, videos, social content, and campaign materials
* Improved online user flow, content structure, and accessibility across digital platforms
* Supported CRM workflows, online event promotion, and internal project coordination
Evergreen Electronics — Marketing & Ecommerce Coordinator
Austin, TX | 2019–2021
* Managed ecommerce content, website updates, and product listings
* Built email campaigns, promotional graphics, and digital marketing assets
* Supported online sales initiatives through campaign execution and content optimization
* Created branded marketing content for email, web, and social platforms
LifePlus Worldwide — Web Designer & Content Developer
Remote | 2017–2019
* Designed and maintained website content and digital marketing assets
* Created written, visual, and promotional content for online platforms
* Collaborated with remote teams on branding consistency and digital projects
* Supported website improvements, UX updates, and content organization initiatives
Freelance Web Designer & Digital Support
Self-Employed | 2012–2017
* Designed websites and digital marketing materials for small businesses and independent clients
* Assisted clients with branding, content updates, and online presence improvements
* Created graphics, digital assets, and web content for online platforms
* Managed multiple projects while balancing deadlines, revisions, and client communication
GigaWatt Entertainment — 3D Artist & Texture Artist
Austin, TX | 2011–2012
* Created 3D models and texture assets for an interactive flower-themed game project
* Collaborated with creative and development teams on visual asset production
* Worked with 3D modeling, texturing, and digital art production tools
Technical Skills
GoHighLevel • Shopify • Mailchimp • HubSpot • Google Analytics 4 • HTML/CSS • Canva • Adobe Creative Suite • Microsoft Office • Video Editing • Ecommerce Support • SEO Basics • Landing Pages • CRM Support
Education
University of Mary Hardin-Baylor | 2008
Bachelor of Arts — Mass Communication / Media Studies
Austin Community College | 2011
Associate Degree — Video Game Art
Associate Degree — 3D Animation
Qingdao International School | 2007
High School Diploma (from an international school in Qingdao, China.)
Testimonials
“Grace brought clarity, structure, and heart to our website. She understood our mission and translated it into a site that truly serves our community.” - Julie Kouri, Founder, Fostering Hope
“Grace is organized, reliable, and deeply thoughtful about user experience. Her work consistently supports our goals and performs well.” - April Potter, VP, Evergreen Electronics