Web Design & Development

I design and develop websites and landing pages that support marketing, SEO, and lead generation goals. My work focuses on clear user flow, strong calls-to-action, and clean, reliable builds that are ready to perform from launch.

  • Platform: WordPress
    Type: Nonprofit Website & Resource Hub
    Role: Web Design & Development

  • Fostering Hope needed a website that could support multiple initiatives — including campaigns, donations, event registrations, and ongoing content — while remaining clear and easy to navigate for a wide audience.

    • Information was spread across multiple pages without clear structure

    • User paths to key actions (donate, sign up, access resources) were not always obvious

    • The site needed to support both storytelling and functional tools

    • Simplified navigation and organized content into clear sections

    • Designed landing pages to support specific campaigns and initiatives

    • Built structured user flows with clear calls-to-action

    • Ensured mobile responsiveness and accessibility across all pages

    • Tested layouts and functionality across devices and browsers

    • Validated forms and user flows for reliability

    • Supported basic analytics readiness for future performance tracking

  • The site became a central, marketing-driven platform that supports campaigns, donations, and engagement while improving clarity and usability for visitors.

    • Expand analytics tracking for deeper insight into user behavior

    • A/B test key calls-to-action to improve conversion rates

    • Continue refining page speed and performance

Fostering Hope

  • Platform: WordPress
    Type: Patient-Focused Website
    Role: Web Design & Development

  • A healthcare provider needed a website that clearly communicated services, improved usability for patients, and supported lead intake through appointment requests and inquiries.

    • Existing site lacked clear structure and user-friendly navigation

    • Patients needed a simpler way to understand services and take action

    • Lead intake and communication pathways were not optimized

    • Redesigned layout to prioritize clarity and ease of use

    • Structured content to guide patients through services and next steps

    • Built clear calls-to-action for scheduling and inquiries

    • Focused on accessibility and mobile usability

    • Validated contact forms and submission flows

    • Ensured basic tracking readiness for lead activity

  • Improved usability and clarity helped create a more patient-friendly experience while supporting stronger lead intake and communication.

    • Implement more advanced conversion tracking

    • Add patient journey insights through analytics

    • Continue optimizing performance and page speed

Austin Spine & Rehabilitation

  • Platform: WordPress (WooCommerce)
    Type: Ecommerce Website
    Role: Web Design & Development

  • An ecommerce business needed a website that could better support product sales, improve navigation, and create a smoother purchasing experience.

    • Product presentation and navigation needed improvement

    • User flow through the shopping experience was not optimized

    • Opportunities existed to improve clarity and reduce friction

    • Improved product page layouts and overall content organization

    • Streamlined navigation to make browsing easier

    • Focused on clear user flow from product discovery to checkout

    • Supported consistency across the site experience

    • Tested site behavior across devices and browsers

    • Reviewed user flow through product and checkout experience

    • Ensured functional reliability across key pages

  • A more structured and user-friendly ecommerce experience that supports product discovery and a smoother purchase journey.

    • Add deeper ecommerce tracking and funnel analysis

    • A/B test product layouts and calls-to-action

    • Continue refining performance and speed

Evergreen Electronics

  • Platform: WordPress
    Type: International Recruitment Website
    Role: Web Design & Development

  • A global organization needed a website that could connect educators with international opportunities while maintaining clarity across a diverse audience.

    • Content needed to serve users from different backgrounds and locations

    • Navigation and messaging required clarity for multiple user types

    • The site needed to balance information with usability

    • Designed structured layouts to support clear communication

    • Organized content to improve readability and navigation

    • Focused on user-friendly design across different audiences

    • Collaborated with teams to ensure alignment and clarity

    • Tested usability across devices and user scenarios

    • Validated site structure and navigation

    • Supported readiness for future analytics implementation

  • A clearer, more accessible website experience that supports communication and usability for an international audience.

    • Expand analytics tracking for user segmentation

    • Improve conversion pathways for key actions

    • Continue refining performance and accessibility

LifePlus Worldwide